Pilates Private Training Market Segmentation Intensifies: Customized Services for Vertical Groups, Activating High-Net-Worth Consumption
In 2025, the Pilates private training market has entered a stage of "refined segmentation". It is no longer limited to general training, but launches customized services for vertical groups such as teenagers, workplace elites, and elderly highly educated groups. The average price of private training courses in segmented fields has exceeded 400 yuan per session, and the proportion of high-net-worth customers has increased to 65%, becoming the core driving force for the growth of the private training market.
The core of market segmentation lies in "accurate matching of group needs": first, "teenagers' posture correction private training". Aiming at teenagers' myopia, scoliosis, rounded shoulders and hunchback, etc., it cooperates with orthopedic doctors to design "growth-friendly" training programs. For example, the "teenagers' scoliosis correction course" improves the spinal force line through movements such as "wall-standing adjustment" and "resistance band back activation". Data from a studio shows that among teenagers who received 12 private training sessions, 83% had a scoliosis degree reduced by more than 5°, and the proportion of such courses increased from 10% in 2024 to 28% in 2025; second, "workplace elites' efficient private training". Aiming at the characteristics of workplace people such as "fragmented time" and "serious shoulder and neck strain", it launches "30-minute efficient shaping courses", focusing on core needs such as shoulder and neck relaxation and core strengthening. It adopts the "movement combination compression" mode to achieve multiple training effects in a short time, and is equipped with an exclusive training consultant to follow up daily posture. A financial practitioner said, "2 private training sessions a week are more effective than practicing for 2 hours by myself"; third, "elderly highly educated health-preserving private training". Combining the dual needs of the elderly group for "health preservation + posture", integrating the concept of traditional Chinese medicine meridians, it designs "gentle health-preserving training", such as "acupoint massage combined with breathing training" and "Tai Chi-style Pilates integrated movements". Private trainers also have health management knowledge to provide students with dietary suggestions, and the repurchase rate of such private training customers reaches 85%.
To support segmented services, the private trainer training system has also been upgraded simultaneously. Leading institutions have launched "vertical field certification courses", such as "teenager posture correction certification" and "elderly Pilates health preservation certification". The salary of certified private trainers is 40%-60% higher than that of ordinary private trainers. Market data shows that the scale of the Pilates private training market reached 18 billion yuan in 2025, of which segmented fields contributed more than 70% of the growth. It is expected that the segmented private training market will exceed 15 billion yuan in 2026, and will extend to more segmented directions such as "postpartum mothers' special items" and "sports enthusiasts' physical fitness improvement" in the future.
